MBA Consumer Behaviour — practice questions
110 free MCQs with worked solutions. Tap any question for the answer + explanation, or practice them all in the app.
Practice MBA Consumer Behaviour in the app →The older market approach summed up as 'Let the buyer beware' is called:The newer approach, 'Let the seller beware', is known as:A shopkeeper mixes cheaper grain into packets of branded flour. This unfair practice is:Widespread ignorance of consumers about their rights makes it necessary to:Which reason for consumer protection rests on business using resources that belong to the society?A firm that avoids exploitative practices because it is simply the right thing to do is acting on:Under the Right to Information Act 2005, Section 4, information must be made available to:The quality mark for graded agricultural produce is:A jeweller must display which mark to assure the purity of gold ornaments?Manufacturers may use the ISI mark only after ensuring their goods conform to:A buyer of a heater that catches fire is exercising which right when she demands safe goods?A packet must carry ingredients, date of manufacture, price and quantity because of the:Freedom to pick from a variety of products at competitive prices is the:A customer files a complaint about a faulty phone and asks to be listened to. This is the:Replacement of a product, removal of its defect, or compensation for loss are reliefs under the:The right to acquire knowledge and stay well informed throughout life is the right to:Asking for a cash memo when buying goods matters because it serves as:The awareness campaign run by the Department of Consumer Affairs is called:The Consumer Protection Act sets up a redressal machinery with how many tiers?The National Commission is set up by the:A person unhappy with a District Forum order may appeal to the State Commission within:Every District Forum has a President and two other members, of whom one must be:A shopper grabs bread, milk and a soft drink without any planning. These are:A family compares furniture across three stores for weeks before buying. Furniture is a:A buyer searches for one designer handbag and refuses any substitute. That bag is a:Funeral services, which nobody plans to buy, are an example of:Selecting a brand name, packaging, colours, warranty and service programme together forms the:A drinks firm adds a new flavour under a brand it already sells. This is a:The pattern of sales and profits for a product over time is called the:A newly launched product has heavy promotion, limited distribution, high costs and tiny profits. It is in the:Sales are climbing fast, profits are healthy and many rivals are piling in. The product is in the:A firm launches a new gadget at a high price and lowers it over time. This strategy is:A wine maker launches at a low price hoping to win a large share fast. This is:A grocer prices coffee and bacon below the usual markup to pull shoppers into the store. This is:An item deliberately priced below cost as part of that tactic is called a:A shop tags a shirt at 199 rather than 200 to suggest a bargain. This is:A watchmaker raises its price so buyers see the watch as better and higher in status. This is:A studio sells a camera and its lens together at one price. This is:Computer algorithms that let prices move with demand are called:The specific group of consumers a firm aims its marketing at is the:Unique features that the target market sees as significant and better than rivals' give a firm its:Dividing a market by age or income uses which form of segmentation?Splitting a market by personality or lifestyle is:A moderator leads eight to twelve people in a deep discussion of one product concept. This is a:A shopper senses a gap between where she is and where she wants to be. This first stage is:Feeling hungry, which sets off that first stage from within, is an example of:The second stage of the buying process is:A buyer who runs out of bread is unlikely to spend long on that second stage because the need is:Consumers are said to view a product as a bundle of:Weighing location, size and course offerings before choosing a college happens at which stage?Assuming a costlier product must be better quality is an example of the:Buying the same brand again to avoid comparing options is a shortcut called:Second thoughts and tension after a purchase are known as:Values and ideologies shared by a community shape buying through which set of factors?Sociologists define social class using income, occupation and:Groups a person likes to be associated with, formal or informal, are called:The process that starts, guides and sustains goal-directed behaviour is:The psychologist whose five levels of needs are used to explain buying is:According to that theory, buyers satisfy which needs first?Marketing stimuli reaching a buyer are said to enter the buyer's:Beliefs and attitudes, motives, perceptions and values together describe the buyer's:The final stage of the buying process is:A buyer in the milder search state is described as being in:A person whose views strongly sway others in a group is described as an:A group within a wider culture sharing its own values is a:After buying, a customer will experience either satisfaction or:Dividing a market by where customers live is called:A segment a firm can actually reach at an affordable cost is described as:A segment whose members are alike inside and unlike other segments is:A segment worth executing a marketing strategy against is described as:A marketer wanting to estimate how many buyers a segment holds is testing whether it is:A segment too small to justify spending resources on fails the test of being:A firm treating the whole market as one and using a single marketing mix practises:The biggest advantage claimed for that mass approach is the scope and:A firm identifying several target markets and designing separate strategies for each practises:A firm serving only one small slice of the market practises:Concentrated marketing does not mean the firm failed to spot other markets, only that it:A realtor specialising in new homes in one neighbourhood is an example of:The specific group of buyers a firm decides to serve is its:After segmenting and targeting, the third step in the process is:A diagram showing how buyers see rival brands on two chosen dimensions is a:Dividing business markets by industry, size or location uses:Segmenting business buyers by the technology they already use is called:Segmenting buyers by what they are trying to accomplish uses:Segmenting buyers by how they act toward a product uses:The method of dividing markets into distinct groups of customers is called:The automobile market, where buyers want small cars, trucks and vans, is described as clearly:Under mass marketing, the reason separate mixes are not developed is that customer characteristics show no strServices cannot be seen, tasted, felt, smelled or heard before purchase. This is service:Because there is nothing to touch before buying, a service typically increases the buyer's:Marketers reduce that doubt by creating physical evidence so the buyer can:A haircut cannot happen without the stylist being present. This illustrates service:Staff who must be present when a service is delivered are often called:Quality that depends on who provides a service, when and how, is service:Compared with services, manufactured products generally have:Services cannot be produced and stored for later sale. This is service:One way marketers handle that storage problem is by:Restaurants offering discounted food in the late afternoon are using which tactic?The model linking profitability, employee satisfaction, loyalty and productivity is the:In that model, internal service quality is described as the support frontline staff receive from:According to that model, happy employees result in:Happy customers in turn mean repeat business and:Employees in a service business are described as the firm's:Motivating employees to deliver customer value as a team is:Which is named as a key component of that inward-facing marketing?Communication between the service provider and the customer is called:The moment of contact where external promises are upheld or broken is the:Giving employees autonomy to solve customer problems on the spot is called employee:How many parties are involved in the services marketing triangle?A box of cookies is produced, stored and then sold, unlike a service, because a good can be: