Home › BBA Marketing › Marketing › Consumer Buying Behaviour › Groups a person likes to be associated with, for…
Groups a person likes to be associated with, formal or informal, are called:
AReflected agencies
BReference groups
CReferral agencies
DRefined groupings
Answer & Solution
Correct answer: B. Reference groups
1. A club or a circle of friends both count.
2. They serve as role models.
3. They are reference groups.
_Source: OpenStax Principles of Marketing, Chapter 3, Understanding Consumer Markets and Buying Behavior._
Related questions
After buying, a customer will experience either satisfaction or:A group within a wider culture sharing its own values is a:A person whose views strongly sway others in a group is described as an:A buyer in the milder search state is described as being in:The final stage of the buying process is:Beliefs and attitudes, motives, perceptions and values together describe the buyer's:Marketing stimuli reaching a buyer are said to enter the buyer's:According to that theory, buyers satisfy which needs first?