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The process that starts, guides and sustains goal-directed behaviour is:

AModeration
BMigration
CMotivation
DMeditation
Answer & Solution
Correct answer: C. Motivation
1. It is the driving force behind action. 2. It keeps behaviour pointed at a goal. 3. It is motivation. _Source: OpenStax Principles of Marketing, Chapter 3, Understanding Consumer Markets and Buying Behavior._
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