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One way marketers handle that storage problem is by:
AMailing coupons only
BMerging with rivals
CManipulating demand
DManufacturing stock
Answer & Solution
Correct answer: C. Manipulating demand
1. Happy hours are the classic example.
2. Quiet periods are filled with discounts.
3. They manipulate demand.
_Source: OpenStax Principles of Marketing, Chapter 11, Services: The Intangible Product._
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