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A shopper senses a gap between where she is and where she wants to be. This first stage is:
ANeed recognition
BNeed reduction
CNeed repetition
DNeed rejection
Answer & Solution
Correct answer: A. Need recognition
1. The buying process has just begun.
2. Actual state differs from desired state.
3. It is need recognition.
_Source: OpenStax Principles of Marketing, Chapter 3, Understanding Consumer Markets and Buying Behavior._
Related questions
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