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The specific group of buyers a firm decides to serve is its:

ATransit market
BTender market
CTarget market
DTrading market
Answer & Solution
Correct answer: C. Target market
1. Segmentation comes first. 2. Then one or more groups are chosen. 3. It is the target market. _Source: OpenStax Principles of Marketing, Chapter 5, Market Segmentation, Targeting, and Positioning._
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