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The specific group of buyers a firm decides to serve is its:
ATransit market
BTender market
CTarget market
DTrading market
Answer & Solution
Correct answer: C. Target market
1. Segmentation comes first.
2. Then one or more groups are chosen.
3. It is the target market.
_Source: OpenStax Principles of Marketing, Chapter 5, Market Segmentation, Targeting, and Positioning._
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