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Splitting a market by personality or lifestyle is:
APictographic
BPhonographic
CPsychographic
DPhotographic
Answer & Solution
Correct answer: C. Psychographic
1. Age and income are not the basis here.
2. How people live is.
3. This is psychographic segmentation.
_Source: OpenStax Introduction to Business, Chapter 11, Creating Products and Pricing Strategies to Meet Customers' Needs._
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