In that model, internal service quality is described as the support frontline staff receive from:
AThe rest of the region
BThe rest of the organisation
CThe rest of the industry
DThe rest of the market
Answer & Solution
Correct answer: B. The rest of the organisation
1. Support comes from inside the firm.
2. It leads to employee satisfaction.
3. It comes from the rest of the organisation.
_Source: OpenStax Principles of Marketing, Chapter 11, Services: The Intangible Product._
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