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Marketing stimuli reaching a buyer are said to enter the buyer's:
ABlank box
BBlack box
CBank box
DBulk box
Answer & Solution
Correct answer: B. Black box
1. It holds characteristics and the decision process.
2. Beliefs, motives and perceptions sit inside.
3. It is the black box.
_Source: OpenStax Principles of Marketing, Chapter 3, Understanding Consumer Markets and Buying Behavior._
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