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Dividing business markets by industry, size or location uses:
AFloor plans
BFirmographics
CFilmographics
DFingerprints
Answer & Solution
Correct answer: B. Firmographics
1. It is the business market's version of demographics.
2. The unit is the firm, not the person.
3. It is firmographics.
_Source: OpenStax Principles of Marketing, Chapter 5, Market Segmentation, Targeting, and Positioning._
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