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Dividing business markets by industry, size or location uses:

AFloor plans
BFirmographics
CFilmographics
DFingerprints
Answer & Solution
Correct answer: B. Firmographics
1. It is the business market's version of demographics. 2. The unit is the firm, not the person. 3. It is firmographics. _Source: OpenStax Principles of Marketing, Chapter 5, Market Segmentation, Targeting, and Positioning._
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