Start learning →

A person whose views strongly sway others in a group is described as an:

AOpinion labeller
BOpinion leader
COpinion lender
DOpinion learner
Answer & Solution
Correct answer: B. Opinion leader
1. Groups look to such people. 2. Their views shape buying decisions. 3. They are opinion leaders. _Source: OpenStax Principles of Marketing, Chapter 3, Understanding Consumer Markets and Buying Behavior._
Practise this question with Quill — AP Intermediate 1st Year →

Keep practising Theory of Consumer Behaviour & Demand

Browse all Theory of Consumer Behaviour & Demand questions for AP Intermediate 1st Year, or explore more Economics topics.

Start a Theory of Consumer Behaviour & Demand lesson →
Related questions
Segmentation bingoType the numberSort the segmentation basesWhole market or a sliceSlice the marketing wordsRun the STP gatesPop the targeting strategiesCatch the segment tests