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A person whose views strongly sway others in a group is described as an:
AOpinion labeller
BOpinion leader
COpinion lender
DOpinion learner
Answer & Solution
Correct answer: B. Opinion leader
1. Groups look to such people.
2. Their views shape buying decisions.
3. They are opinion leaders.
_Source: OpenStax Principles of Marketing, Chapter 3, Understanding Consumer Markets and Buying Behavior._
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