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Staff who must be present when a service is delivered are often called:
AFormal employees
BFounding employees
CFrontline employees
DFaraway employees
Answer & Solution
Correct answer: C. Frontline employees
1. They meet the customer directly.
2. How they conduct themselves matters greatly.
3. They are frontline employees.
_Source: OpenStax Principles of Marketing, Chapter 11, Services: The Intangible Product._
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