alleryA firm serving only one small slice of the market practises:
AContracted marketing
BConverted marketing
CContinued marketing
DConcentrated marketing
Answer & Solution
Correct answer: D. Concentrated marketing
1. Other segments are knowingly left alone.
2. It is also called niche marketing.
3. It is concentrated marketing.
_Source: OpenStax Principles of Marketing, Chapter 5, Market Segmentation, Targeting, and Positioning._
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