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Segmenting business buyers by the technology they already use is called:

ATabulographics
BTopographics
CTechnographics
DTelegraphics
Answer & Solution
Correct answer: C. Technographics
1. The systems in place define the group. 2. It is used in business markets. 3. It is technographics. _Source: OpenStax Principles of Marketing, Chapter 5, Market Segmentation, Targeting, and Positioning._
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