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Segmenting business buyers by the technology they already use is called:
ATabulographics
BTopographics
CTechnographics
DTelegraphics
Answer & Solution
Correct answer: C. Technographics
1. The systems in place define the group.
2. It is used in business markets.
3. It is technographics.
_Source: OpenStax Principles of Marketing, Chapter 5, Market Segmentation, Targeting, and Positioning._
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