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The biggest advantage claimed for that mass approach is the scope and:
ACost-efficiency of appraising
BCost-efficiency of advertising
CCost-efficiency of auditing
DCost-efficiency of assembling
Answer & Solution
Correct answer: B. Cost-efficiency of advertising
1. One message goes out very widely.
2. Scale keeps the cost per head down.
3. It is the cost-efficiency of advertising.
_Source: OpenStax Principles of Marketing, Chapter 5, Market Segmentation, Targeting, and Positioning._
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