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A diagram showing how buyers see rival brands on two chosen dimensions is a:

APerceptual map
BPractical map
CPolitical map
DPhysical map
Answer & Solution
Correct answer: A. Perceptual map
1. Brands are plotted against each other. 2. It shows perception, not geography. 3. It is a perceptual map. _Source: OpenStax Principles of Marketing, Chapter 5, Market Segmentation, Targeting, and Positioning._
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