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Second thoughts and tension after a purchase are known as:
ACognitive dominance
BCognitive difference
CCognitive dissonance
DCognitive distance
Answer & Solution
Correct answer: C. Cognitive dissonance
1. It is also called buyer's remorse.
2. It appears after the decision.
3. It is cognitive dissonance.
_Source: OpenStax Principles of Marketing, Chapter 3, Understanding Consumer Markets and Buying Behavior._
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