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Restaurants offering discounted food in the late afternoon are using which tactic?
AHalf hours
BHard hours
CHeld hours
DHappy hours
Answer & Solution
Correct answer: D. Happy hours
1. Demand is shifted into a quiet slot.
2. Prices fall for that window.
3. They are happy hours.
_Source: OpenStax Principles of Marketing, Chapter 11, Services: The Intangible Product._
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