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A buyer who runs out of bread is unlikely to spend long on that second stage because the need is:
ASizeable
BSimple
CSecret
DSeasonal
Answer & Solution
Correct answer: B. Simple
1. Not every need needs research.
2. Everyday items are settled quickly.
3. The need is simple.
_Source: OpenStax Principles of Marketing, Chapter 3, Understanding Consumer Markets and Buying Behavior._
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