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Consumers are said to view a product as a bundle of:
AProduct accounts
BProduct allowances
CProduct attributes
DProduct accidents
Answer & Solution
Correct answer: C. Product attributes
1. Several features are weighed at once.
2. Each attribute counts toward the decision.
3. It is a bundle of product attributes.
_Source: OpenStax Principles of Marketing, Chapter 3, Understanding Consumer Markets and Buying Behavior._
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