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The method of dividing markets into distinct groups of customers is called:

AMarket suspension
BMarket segmentation
CMarket speculation
DMarket subscription
Answer & Solution
Correct answer: B. Market segmentation
1. It has been used since the 1950s. 2. Groups are formed from one large market. 3. It is market segmentation. _Source: OpenStax Principles of Marketing, Chapter 5, Market Segmentation, Targeting, and Positioning._
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