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After segmenting and targeting, the third step in the process is:

APurchasing
BPublishing
CProcessing
DPositioning
Answer & Solution
Correct answer: D. Positioning
1. Segments have been divided and chosen. 2. The offer must now occupy a place in minds. 3. It is positioning. _Source: OpenStax Principles of Marketing, Chapter 5, Market Segmentation, Targeting, and Positioning._
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