Home › BBA Marketing › Marketing › Segmentation Targeting and Positioning › After segmenting and targeting, the third step i…
After segmenting and targeting, the third step in the process is:
APurchasing
BPublishing
CProcessing
DPositioning
Answer & Solution
Correct answer: D. Positioning
1. Segments have been divided and chosen.
2. The offer must now occupy a place in minds.
3. It is positioning.
_Source: OpenStax Principles of Marketing, Chapter 5, Market Segmentation, Targeting, and Positioning._
Related questions
Under mass marketing, the reason separate mixes are not developed is that customer charactThe automobile market, where buyers want small cars, trucks and vans, is described as cleaThe method of dividing markets into distinct groups of customers is called:Segmenting buyers by how they act toward a product uses:Segmenting buyers by what they are trying to accomplish uses:Segmenting business buyers by the technology they already use is called:Dividing business markets by industry, size or location uses:A diagram showing how buyers see rival brands on two chosen dimensions is a: