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Because there is nothing to touch before buying, a service typically increases the buyer's:
AUnderwriting
BUncertainty
CUnderstanding
DUndertaking
Answer & Solution
Correct answer: B. Uncertainty
1. The purchase cannot be inspected.
2. Doubt rises as a result.
3. It increases uncertainty.
_Source: OpenStax Principles of Marketing, Chapter 11, Services: The Intangible Product._
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