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A firm that avoids exploitative practices because it is simply the right thing to do is acting on:
ALegal compulsion
BPrice competition
CMarket expansion
DMoral justification
Answer & Solution
Correct answer: D. Moral justification
1. No law forces the choice here.
2. The duty is to avoid exploiting the buyer.
3. That is moral justification.
_Source: NCERT Class 12 Business Studies Part II, Chapter 12, Consumer Protection._
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