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Under mass marketing, the reason separate mixes are not developed is that customer characteristics show no strong:
ADiscounts
BDeliveries
CDeductions
DDistinctions
Answer & Solution
Correct answer: D. Distinctions
1. Segments would then cost more than they earn.
2. One mix serves everybody.
3. There are no strong distinctions.
_Source: OpenStax Principles of Marketing, Chapter 5, Market Segmentation, Targeting, and Positioning._
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