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Under mass marketing, the reason separate mixes are not developed is that customer characteristics show no strong:

ADiscounts
BDeliveries
CDeductions
DDistinctions
Answer & Solution
Correct answer: D. Distinctions
1. Segments would then cost more than they earn. 2. One mix serves everybody. 3. There are no strong distinctions. _Source: OpenStax Principles of Marketing, Chapter 5, Market Segmentation, Targeting, and Positioning._
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