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Employees in a service business are described as the firm's:
AInternal customers
BInternal creditors
CInternal contractors
DInternal counsellors
Answer & Solution
Correct answer: A. Internal customers
1. Serving them comes before serving buyers.
2. The idea drives the profit chain.
3. They are internal customers.
_Source: OpenStax Principles of Marketing, Chapter 11, Services: The Intangible Product._
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