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The psychologist whose five levels of needs are used to explain buying is:
AAbraham Porter
BAbraham Herzberg
CAbraham Kotler
DAbraham Maslow
Answer & Solution
Correct answer: D. Abraham Maslow
1. The needs run from basic to growth.
2. Physiological needs sit at the base.
3. He is Abraham Maslow.
_Source: OpenStax Principles of Marketing, Chapter 3, Understanding Consumer Markets and Buying Behavior._
Related questions
After buying, a customer will experience either satisfaction or:A group within a wider culture sharing its own values is a:A person whose views strongly sway others in a group is described as an:A buyer in the milder search state is described as being in:The final stage of the buying process is:Beliefs and attitudes, motives, perceptions and values together describe the buyer's:Marketing stimuli reaching a buyer are said to enter the buyer's:According to that theory, buyers satisfy which needs first?