The psychologist whose five levels of needs are used to explain buying is:
AAbraham Porter
BAbraham Herzberg
CAbraham Kotler
DAbraham Maslow
Answer & Solution
Correct answer: D. Abraham Maslow
1. The needs run from basic to growth.
2. Physiological needs sit at the base.
3. He is Abraham Maslow.
_Source: OpenStax Principles of Marketing, Chapter 3, Understanding Consumer Markets and Buying Behavior._
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