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According to that theory, buyers satisfy which needs first?
AThe most basic ones
BThe most costly ones
CThe most recent ones
DThe most public ones
Answer & Solution
Correct answer: A. The most basic ones
1. Higher needs wait their turn.
2. Deficiency needs come before growth needs.
3. The most basic needs come first.
_Source: OpenStax Principles of Marketing, Chapter 3, Understanding Consumer Markets and Buying Behavior._
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