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A segment a firm can actually reach at an affordable cost is described as:
AAdmissible
BAccessible
CAdaptable
DAdjustable
Answer & Solution
Correct answer: B. Accessible
1. Cost and departmental strength both matter.
2. The buyers must be reachable.
3. The segment is accessible.
_Source: OpenStax Principles of Marketing, Chapter 5, Market Segmentation, Targeting, and Positioning._
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