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A segment a firm can actually reach at an affordable cost is described as:

AAdmissible
BAccessible
CAdaptable
DAdjustable
Answer & Solution
Correct answer: B. Accessible
1. Cost and departmental strength both matter. 2. The buyers must be reachable. 3. The segment is accessible. _Source: OpenStax Principles of Marketing, Chapter 5, Market Segmentation, Targeting, and Positioning._
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