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A drinks firm adds a new flavour under a brand it already sells. This is a:
ALine reduction
BLine inversion
CLine separation
DLine extension
Answer & Solution
Correct answer: D. Line extension
1. The brand name already exists.
2. So does the product category.
3. This is a line extension.
_Source: OpenStax Introduction to Business, Chapter 11, Creating Products and Pricing Strategies to Meet Customers' Needs._
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