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Unique features that the target market sees as significant and better than rivals' give a firm its:
ACompetitive advantage
BComparative advantage
CCollective advantage
DCorporate advantage
Answer & Solution
Correct answer: A. Competitive advantage
1. It is also called differential advantage.
2. The market must perceive it as superior.
3. It is a competitive advantage.
_Source: OpenStax Introduction to Business, Chapter 11, Creating Products and Pricing Strategies to Meet Customers' Needs._
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