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Dividing a market by age or income uses which form of segmentation?
ADramatic
BDemographic
CDiplomatic
DDemocratic
Answer & Solution
Correct answer: B. Demographic
1. Population statistics are the basis.
2. Lifestyle and region are other bases.
3. This is demographic segmentation.
_Source: OpenStax Introduction to Business, Chapter 11, Creating Products and Pricing Strategies to Meet Customers' Needs._
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