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A moderator leads eight to twelve people in a deep discussion of one product concept. This is a:
AForce group
BFormal group
CFounder group
DFocus group
Answer & Solution
Correct answer: D. Focus group
1. The size is small and fixed.
2. One topic is explored in depth.
3. This is a focus group.
_Source: OpenStax Introduction to Business, Chapter 11, Creating Products and Pricing Strategies to Meet Customers' Needs._
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