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Segmenting buyers by what they are trying to accomplish uses:

ANews-based segmentation
BName-based segmentation
CNote-based segmentation
DNeeds-based segmentation
Answer & Solution
Correct answer: D. Needs-based segmentation
1. The problem to be solved defines the group. 2. It is common in business markets. 3. It is needs-based segmentation. _Source: OpenStax Principles of Marketing, Chapter 5, Market Segmentation, Targeting, and Positioning._
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