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A studio sells a camera and its lens together at one price. This is:
ABidding
BBundling
CBonding
DBanking
Answer & Solution
Correct answer: B. Bundling
1. Two related products are grouped.
2. One price covers both.
3. This is bundling.
_Source: OpenStax Introduction to Business, Chapter 11, Creating Products and Pricing Strategies to Meet Customers' Needs._
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