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A shop tags a shirt at 199 rather than 200 to suggest a bargain. This is:
AOpen-end pricing
BOff-peak pricing
COne-off pricing
DOdd-even pricing
Answer & Solution
Correct answer: D. Odd-even pricing
1. The odd number carries the message.
2. It is also called psychological pricing.
3. This is odd-even pricing.
_Source: OpenStax Introduction to Business, Chapter 11, Creating Products and Pricing Strategies to Meet Customers' Needs._
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