The model linking profitability, employee satisfaction, loyalty and productivity is the:
AService-profit chain
BService-payment chain
CService-package chain
DService-priority chain
Answer & Solution
Correct answer: A. Service-profit chain
1. Harvard researchers created it in the 1990s.
2. It ties staff and customers to profit.
3. It is the service-profit chain.
_Source: OpenStax Principles of Marketing, Chapter 11, Services: The Intangible Product._
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