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Selecting a brand name, packaging, colours, warranty and service programme together forms the:
APremises strategy
BPersonnel strategy
CProduct strategy
DPayment strategy
Answer & Solution
Correct answer: C. Product strategy
1. It surrounds the good or service itself.
2. All these choices are made together.
3. This is the product strategy.
_Source: OpenStax Introduction to Business, Chapter 11, Creating Products and Pricing Strategies to Meet Customers' Needs._
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