Home › MBA › Marketing › Product and Pricing Strategy › An item deliberately priced below cost as part o…
An item deliberately priced below cost as part of that tactic is called a:
ALoss letter
BLoss lender
CLoss leader
DLoss ledger
Answer & Solution
Correct answer: C. Loss leader
1. It sits at the front of a leader-pricing plan.
2. Its price is under what it cost.
3. It is a loss leader.
_Source: OpenStax Introduction to Business, Chapter 11, Creating Products and Pricing Strategies to Meet Customers' Needs._
Related questions
Under mass marketing, the reason separate mixes are not developed is that customer charactThe automobile market, where buyers want small cars, trucks and vans, is described as cleaThe method of dividing markets into distinct groups of customers is called:Segmenting buyers by how they act toward a product uses:Segmenting buyers by what they are trying to accomplish uses:Segmenting business buyers by the technology they already use is called:Dividing business markets by industry, size or location uses:A diagram showing how buyers see rival brands on two chosen dimensions is a: