Services cannot be produced and stored for later sale. This is service:
APracticality
BPerishability
CPortability
DProfitability
Answer & Solution
Correct answer: B. Perishability
1. Services are performances by the provider.
2. An unsold seat cannot be kept.
3. It is service perishability.
_Source: OpenStax Principles of Marketing, Chapter 11, Services: The Intangible Product._
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