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A segment worth executing a marketing strategy against is described as:
AAllowable
BActionable
CAuditable
DAdoptable
Answer & Solution
Correct answer: B. Actionable
1. The question is whether it is practical.
2. Profitability matters too.
3. The segment is actionable.
_Source: OpenStax Principles of Marketing, Chapter 5, Market Segmentation, Targeting, and Positioning._
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