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A segment worth executing a marketing strategy against is described as:

AAllowable
BActionable
CAuditable
DAdoptable
Answer & Solution
Correct answer: B. Actionable
1. The question is whether it is practical. 2. Profitability matters too. 3. The segment is actionable. _Source: OpenStax Principles of Marketing, Chapter 5, Market Segmentation, Targeting, and Positioning._
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