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Segmenting buyers by how they act toward a product uses:
ABehavioural segmentation
BBeneficial segmentation
CBilateral segmentation
DBinomial segmentation
Answer & Solution
Correct answer: A. Behavioural segmentation
1. Usage and response are examined.
2. It applies to consumer and business markets.
3. It is behavioural segmentation.
_Source: OpenStax Principles of Marketing, Chapter 5, Market Segmentation, Targeting, and Positioning._
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