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Communication between the service provider and the customer is called:
AInterim service marketing
BInternal service marketing
CIndirect service marketing
DInteractive service marketing
Answer & Solution
Correct answer: D. Interactive service marketing
1. It happens at the point of contact.
2. Promises are kept or broken there.
3. It is interactive service marketing.
_Source: OpenStax Principles of Marketing, Chapter 11, Services: The Intangible Product._
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