Home › BBA Marketing › Marketing › Consumer Buying Behaviour › Weighing location, size and course offerings bef…
Weighing location, size and course offerings before choosing a college happens at which stage?
AEvaluation of accounts
BEvaluation of agencies
CEvaluation of assets
DEvaluation of alternatives
Answer & Solution
Correct answer: D. Evaluation of alternatives
1. Options are already gathered.
2. They are now compared feature by feature.
3. It is evaluation of alternatives.
_Source: OpenStax Principles of Marketing, Chapter 3, Understanding Consumer Markets and Buying Behavior._
Related questions
After buying, a customer will experience either satisfaction or:A group within a wider culture sharing its own values is a:A person whose views strongly sway others in a group is described as an:A buyer in the milder search state is described as being in:The final stage of the buying process is:Beliefs and attitudes, motives, perceptions and values together describe the buyer's:Marketing stimuli reaching a buyer are said to enter the buyer's:According to that theory, buyers satisfy which needs first?