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A realtor specialising in new homes in one neighbourhood is an example of:
AMixedmarketing
BMicromarketing
CMacromarketing
DMediamarketing
Answer & Solution
Correct answer: B. Micromarketing
1. The focus narrows further and further.
2. The market becomes very local.
3. It is micromarketing.
_Source: OpenStax Principles of Marketing, Chapter 5, Market Segmentation, Targeting, and Positioning._
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