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Dividing a market by where customers live is called:

AGeographic segmentation
BGeometric segmentation
CGenetic segmentation
DGeneric segmentation
Answer & Solution
Correct answer: A. Geographic segmentation
1. Region, city size and climate are parameters. 2. Location decides the group. 3. It is geographic segmentation. _Source: OpenStax Principles of Marketing, Chapter 5, Market Segmentation, Targeting, and Positioning._
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