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Marketers reduce that doubt by creating physical evidence so the buyer can:
APicture the service
BPostpone the service
CPurchase the service
DPackage the service
Answer & Solution
Correct answer: A. Picture the service
1. A salon may show imaging software.
2. The buyer sees the result in advance.
3. It lets them picture the service.
_Source: OpenStax Principles of Marketing, Chapter 11, Services: The Intangible Product._
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