alleryConcentrated marketing does not mean the firm failed to spot other markets, only that it:
AChooses not to serve them
BCharges nothing for them
CCloses its offices there
DCancels its adverts there
Answer & Solution
Correct answer: A. Chooses not to serve them
1. Some segments may be unattractive.
2. The choice is deliberate.
3. It chooses not to serve them.
_Source: OpenStax Principles of Marketing, Chapter 5, Market Segmentation, Targeting, and Positioning._
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