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After buying, a customer will experience either satisfaction or:

ADistribution
BDocumentation
CDenomination
DDissatisfaction
Answer & Solution
Correct answer: D. Dissatisfaction
1. The outcome is judged against expectations. 2. Only two broad outcomes are named. 3. The other is dissatisfaction. _Source: OpenStax Principles of Marketing, Chapter 3, Understanding Consumer Markets and Buying Behavior._
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