alleryA buyer in the milder search state is described as being in:
AHeightened attention
BHeightened aversion
CHeightened ambition
DHeightened admission
Answer & Solution
Correct answer: A. Heightened attention
1. It is the gentler of two search states.
2. The buyer simply becomes more receptive.
3. It is heightened attention.
_Source: OpenStax Principles of Marketing, Chapter 3, Understanding Consumer Markets and Buying Behavior._
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